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>>Et Cetera

April 5, 2006

E-mail: etc4640@dcccd.edu

Volume 36, Issue 11

What's Happening

Home > 4/5/06 Issue > What's Happening

Vending Machine Rip-offs?

New vending machines cause cost confusion

Boyd Boyd
Reporter

Two new Full Throttle drink dispensers, provided by Coca-Cola, caused controversy for some students with contradictory prices.

"There was a pricing error, where some products were mislabeled with a lower price," Jim Jones, Director of Business Services, said. "We've talked to the vendor about this issue and they've taken care of it."

One dispenser is located on the first floor of the N building outside of the bookstore.

This machine sold Full Throttle for $2 and the other located approximately 70 yards away in the C building, outside of room C104 sold at a price of $1 per drink.

However, right before Spring Break the machines were still showing two different prices.

"If there is still an issue concerning mislabeled prices, I will get back in contact with the vendors to have them correct the price," Steve Ledford, Director of Auxiliary Services, said.

As of the first day back from the break, both Full Throttle machines now show the correct price of $2.

"We fixed that problem three days after the machine was put on the campus," Andy Littlejohn, Coca-Cola route salesman said.

Although some students got the energy drinks for $1, some who paid $2 asked for refunds after seeing the lower price.

"I had to refund several students [but]...I haven't had to refund any students in lately, " said a cashier in the business office.

Also new on campus are six new Dasani Water dispensers.

"There's been a shift away from carbonated drinks, with more focus on juice and bottled water," Ledford said. "This is something that Coca-Cola has said is the new trend, and we're trying to meet the expectations of our students."

And buying from these machines is also healthy for Eastfield.

"We get a percentage of whatever goes into the machines. A majority of that will be for student programs and another portion will be for staff services," Ledford said.

Except for the price mix-up Jim Jones is confident this arrangement will be beneficial to all involved.

"Coca Cola is providing the machines and whenever someone purchases something, it can only help Eastfield in the long run. It's a good situation," Jones said.


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